The Opticians Association of Canada represents Licensed Opticians across Canada, promoting and developing the profession while educating consumers on the importance of eye health. But with provincial regulatory bodies playing an important role in opticians careers as well, it became a challenge for Opticians to know who to contact in different situations.
To solve this challenge, OAC approached us in search of a video to clear up the confusion. We worked closely with them to understand their challenges and proposed an animated video to explain the differences concisely and effectively.
We provided a full-service production from scripting and art direction to illustration, animation and all stages in between. The finished product was well received by not only the Association but also the provincial regulators. The video served as a powerful and engaging tool for educating Opticians across the country.