The Manitoba Advocate for Children and Youth approached us with the goal of increasing public awareness for one of their upcoming reports investigating children's disability services within Manitoba. While MACY's reports are made available to the public, the amount of information contained within each report can be significant.
To improve accessibility and to provide another method of sharing the report's important information, we produced an animated explainer video covering the report's key themes. We worked closely with the team at MACY to develop a comprehensive script that was compelling while remaining impartial. For visuals we leaned into textured illustrations and a lower frame rate to provide a grounded visual tone.